it's the talk of the town

the cows in the fields have raised many an eyebrow with most of the urban dwellers. turns out it's a part of the ad campaign to announce the launch of the advertising arm of Comfort Delgro, called Moove Media. there's no official launch yet -- just teaser ads like the cows to arouse curiousity.

apparently it worked. the cows (or moos) have become the talk of the town. another part of the same campaign saw a pink cow's tail(made of cushiony material) sticking out of the boot of Comfort taxis here.

ads space have found their way to taxis now, be it a simple sticker that covers the whole vehicle like second skin, or elaborate light boxes with moving parts to attract attention. gosh, consumers are soo crowded with things to see, things to buy huh? now my eyeballs get to look at ads, while watching the sad bastard in front of me on the expressway, moving, braking, moving, braking. wat a jerk (pun intended).